About



This Web site (http://www.scottcooley.com) was created by Scott Cooley, a songwriter and recording artist from Michigan.



Vision, Mission, Strategic Areas Of Focus, Core Belief, Sustainability

Vision

Where we want to be is a future state in which Scott Cooley's album sales and song licensing royalties surpass merely offsetting costs to provide profitability due to steady growth in exposure, notability and recommendation.

Mission

Make it easy for people to: 

  • Buy Music:  Make it easy for people to purchase Scott Cooley recordings (albums and songs) released on the Scott Cooley Records label via integrated Amazon shopping cart (for CDs) and by providing links to popular online digital music (MP3 albums/songs) stores (Google Play, iTunes, etc.).  The business model is a blend of:
    • General Shopping (the Store page serves as a virtual mall that allows you to shop for Scott Cooley albums, songs, CDs, and MP3 downloads without leaving the site, however, you must leave the site to purchase them).
    • Comparison (the Store page has direct links to the same Scott Cooley products for sale at different online stores, and offers summaries of features of each service for comparison).
    • Content / Niche (the Store page provides access to Scott Cooley music content).
    • User-Generated / Social Shopping (by providing reviews, lists, forums, groups and other social networking features with buy buttons, widgets and links).
  • License Songs:  Make it easy for people (artists, artist reps, music supervisors, etc.) to license Scott Cooley songs to record cover versions of them and release them, and also to license Scott Cooley's studio recordings of his own material for use in film soundtracks, etc.
  • Find Out More:  Make it easy for people (fans and music journalists) to learn more about Scott Cooley and his songs by providing detailed biographical and recording information; as well as making available additional items of interest such as free photos, videos, poems, lyrics, news, etc.
  • Make Connections:  Make it easy for people interested in becoming more involved as a fan of Scott Cooley the solo artist by providing methods of interaction such as an email list, forum, blog, volunteer and discount opportunities, live performance calendar, social media, and contact information.

Strategic Areas Of Focus

  • Strive To Reach A Wider Audience:  Aside from the DIY work on releasing new product (songwriting, recording, performing, producing, copyrighting, publishing, pitching, licensing, packaging and distributing Scott Cooley albums, updating this site) and pursuing various commercial and promotional opportunities, the remaining work focuses on laying the groundwork for others to easily lend their contributions in any way they think will help advance this mission and ultimately result in Scott's music reaching a wider audience. 
  • Make It Easy For Others To Help:  In doing so, we aim to merely guide, nurture and protect the more permanent community created by the culture of appreciators of Scott Cooley music and songs to grow a "street team."  We strive to foster complete freedom of selection of roles and involvement levels for anyone to leverage his or her creative abilities to promote the unique and common experience of appreciation of Scott Cooley songs. 

Core Belief

We believe that participation in the act of enjoying music written by Scott Cooley can produce positive spiritual change in the world. 

In support of this belief and the ongoing cultivation of this culture, there are two things we recommend to those interested in helping spread the word about the music:

  • Listening to a variety of Scott Cooley songs must occur prior to a decision to participate.
  • Participation is always more important than sponsorship in the sustainability of this mission.

Sustainability

It is our sincerest hope that the tradition of Scott Cooley album release events every two years will at a minimum endure as a self-supporting enterprise that is capable of sustaining the community of participants who dedicate themselves to this mission. Should a financial profit ever become a reality due to the gifts of a growing community, the quality of the subsequent albums they celebrate may improve, but this mission will likely stay the same.

Other "About" Pages Within This Site

This page is generally about the website and its purpose, but this site provides the following additional informational pages that may also be of interest:



Site History
The honest, funny bottom line of why Scott created this web site, how it's changed over the years.

About Scott
Detailed story of Scott's interest in music, his influences, and the evolution of his songwriting hobby.

Biography
Short, medium, long & PDF versions of Scott's songwriter/solo artist bio for bloggers and journalists.
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ScottipediA
The Free Scott Cooley Encyclopedia - about his early life and career, private life, awards, and more.
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SCDb
The Scott Cooley Data base - featuring fascinating trivia about Scott, in the style of Internet Movie.


Press Kit
Press releases, performed with list, places played list, photos, reviews & promotional file downloads.
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About Scott's Music
Read all you ever wanted to know about Scott Cooley's music, described with excruciating detail.
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About Scott Cooley Records (the label)
Read about the Scott Cooley Records microlabel (netlabel), demo info, links to more release info.
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About Scott Cooley Music Publishing
Scott Cooley Music Publishing history, purpose and goals, sound recording & lyric reprinting info.
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About Scott Cooley Music Productions (studio)
Learn about Scott's home basement recording studio where the albums are produced and recorded.
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About Scott Cooley Web Design
Information about Scott's web design and development services, links to other websites he's created.
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FAQ
Read random Frequently-Asked Questions with Scott's answers to them, ask and submit new ones.